Loser Machine Company was founded in Oceanside California in 2009, by professional skateboarder Adrian Lopez. The brand is a combination of the pastimes and influences of Adrian and the other losers behind the brand.

The brand’s interests are diverse and include riding and wrenching on old motorcycles and hot rods and the grassroots skate and surf culture of the 60’s and 70’s. Loser will pay homage to the everyday craftsman from the Dark Seas Division to L.M.C. we will always strive to make the coolest shit.